Make Patients Think Like You and Ask to Buy

How Beating a Ticket for Running a Red Light Made Me a Killing As a Sales Lecturer and Prospector* [$55]

My famous, most-requested “Red Light Story” I tell in my coaching program, the details of which I delineate in a “life-experience-based” story of what valuable lessons I learned about changing minds before selling takes place and the real principles of what a true sale is, including:

  • How to make people think like you on any subject
  • How to get people to see your point of view
  • How to control both sides of a sale simultaneously
  • How to create reach for what you do before people know you do it
  • How to attain credibility and be perceived as an expert
  • How to make people eager to hear your recommendations
  • How to make your advice more valuable than anyone else’s

This is my compelling and informative, profound recounting of how, with no legal or trial experience, I went to trial, without legal representation, and unequivocally convinced a judge to render a not-guilty verdict on having been accused of running a red light, with irrefutable evidence, proven by responses I elicited from the ticketing officer who I was able to get to prove my case. Learn the lessons I learned and how they applied to a successful prospecting and sales career, having repeated the process with better than 50,000 people! [1 hr runtime — free transcript available with purchase]

Get the 3-lecture package and save $17!

hat’s 3 hours of lecture you can listen to over and over and formulate your own sales success with just the basics!


Report of Findings Booster System That Gives You Easy Closes, Longer Stays and More Frequent Referrals

After 50K+ interviews and interactions with prospective new patients, I became quite adept and skilled at the warm-up. those attending my lectures and talks don’t just book Day 1’s. They SHOW UP, they KNOW WHY THEY’RE COMING and they are INTERESTED IN THE RESULT, THE ROF AND YOUR RECOMMENDATIONS. Now I’m giving you advice on how to boost yours, bit by bit up to the level where it should be. Get my weekly tips for FREE!


How to Get Patients to Sell YOU On Treating THEM!

My Take on ROF and Treatment Plan Sales…

“You shouldn’t have to work so hard to ‘convince’ patient prospects of anything. They should be convincing YOU to help them and offering you the money you’re worth to do so – NOT the other way around. And it works when done right!”
Frank Sardella, Master Prospector, Lecturer, Screener

  • Corporate Wellness Lecturer and Closer
  • Screened, Lectured, Referred 50K+ Prospects to Chiropractors
  • Discovered 17 Sequential Wellness States of Mind
  • Master Prospector and Referral Generator
  • 3 Decades of Research, and Field Application Experience
  • Wellness Broadcaster, Writer, Speaker
  • Audio Podcasting Show Creator/Producer/Host

What Docs Say About My Methods…

“I have worked with Frank and achieved great results. He is enthusiastic, knowledgeable and always innovating. His command of chiropractic is of great benefit and I am proud to have Frank and BroadcastWellness represent my chiropractic office.” – Practice Owner, King of Prussia, PA

“The first event he did for me, Frank got me 3 corporate people to arrive that same day. I knew right then and there I knew he had something special. He believes in quality, not quantity, basically having a patient come in looking for what the problem is and trying to figure out what it’s about, not just coming in for a free massage. That’s been helpful, that “changing mindset”. He helped train my staff to all become better closers and better understand the process of how to get patients in the door….” – Practice Owner, Manhattan, NYC

“I’ve worked with Frank for years and it’s really turned my practice around. He’s taught me how to screen better and really manage my patients. I’ve been able to learn better communication techniques and really do much more with new patient marketing than I ever thought I could do before. He’s really an asset to my practice. I’ve been able to grow my patient base and my number of new patients every month. He’s a really good guy, very honest, very trustworthy, and he’s a guy I’d be friends with outside of this. I really feel like he’s helped my practice and I look forward to working with him for many years to come. – Practice Owner, Franklin TN


What is ‘The True Posture Screening Process’?

I developed, piloted and perfected what I call the “True Screening Process” in what I call ‘Screening Experts’ which is a full-blown sales prospecting tech that works to create solid, Day1 arrivals who not only show up nearly every time, but know exactly why they are coming and are eager to receive your ROF and Recommendation.

How Do You Get Patients to Ask to Sign Up, Stay For Their Plan and Refer Tons of Others?

When the prospecting process (True Screening Process) is done correctly, not only do people think like you, they make decisions like you. And they recognize the value of your recommendations, look to you as an expert and, subsequently, take your advice.

And, when they’re interested enough, they ask YOU to buy. Patients close YOU when you become a Screening Expert and do the True Screening Sales Prospecting Process correctly.