Double Your Practice With Existing Resources

The Best Patients Are Made on ‘Day Zero,’ NOT Days 1-4!

In your advertising, promotion or first interactions, are you:

- talking about adjustments or subluxations?
- promoting treatment modalities?
- mentioning you are a chiropractor?
- suggesting pain relief or riddance?
- sharing reviews and testimonials?
- pitching a $21 or $47 exam?
- offering free services?

If you carefully review the results of these tactics, you’ll find they don’t result in the best quality or volume of patients who pay, stay and refer. And it’s all for lack or want of “Day Zero” tactics.

I don’t use a single one of those (above) bulleted tactics because I found out that, before a Day One can even happen, you need a qualified patient prospect convinced to do three things:

actually show up for a Day 1 consultation
know and fully understand the purpose and goal of that visit
be interested in the outcome of said visit (your report of findings)

That’s it. Simple. But have you stopped and thought, how do you get them to do that?

Hence, the work of Day Zero. What used to qualify as a “screening” has been relegated by Chiropractors and wellness pros to the lowly status of “something you do when you’re desperate for new patients,” or something that is “degrading and demeaning for a doctor to do,” and not worth the trouble.

But, properly identified as “a process every potential new patient must be taken through” and correctly done, it is the work of what I have coined as “Day Zero” and the most omitted step whose neglect results in no-shows, cancellations, difficulty closing treatment plans at the ROF, non-compliance to corrective care, non-acceptance of maintenance, and lack of interest in referring. Sound familiar?

Did you know that there is a day BEFORE your Day One? After my over fifty thousand interviews and interactions with prospective new patients, I became quite adept and skilled at this “Day Zero” warm-up. Those attending my lectures and talks don’t just book Day 1 appointments (the previous standard). They SHOW UP, they KNOW WHY THEY’RE COMING, and they are INTERESTED IN THE RESULT, YOUR ROF AND RECOMMENDATIONS.

It doesn’t matter if they first met you at a talk, in public or saw your advertisement; EVERYONE must be put through the Day Zero process. Everyone. Now I’m giving you advice on how to boost yours, bit by bit, up to the level where it should be. Read Day Zero: The Secret to the Perfect Day One and Report of Findings.

If It’s Hard Work, It’s Not Working

“You shouldn’t have to work so hard to ‘convince’ patient prospects of anything. They should be convincing YOU to help them and offering you the money you’re worth to do so – NOT the other way around. And it works when done right!” – Frank Sardella, Master Prospector, Lecturer, Screener

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The Learning Center has all the resources of my lectures, handbooks and training materials. Explore and find out just how simple expansion of your existing practice can be and how to uncomplicate the complexities of methods that haven’t worked. Learn from the most fundamental audiobooks and lectures I have compiled, such as:

HOW TO MAKE PEOPLE THINK LIKE YOU: How I Turned Beating a Ticket for Running a Red Light Into a Fortune In Sales
STOP PITCHING AND MAKE WAY MORE SALES!: How to Get People to Sell You on Selling Them
HOW TO GET 20+ REFERRALS AN HOUR: How to Prospect and Sell 20X More Efficiently
3 PHASES OF DOUBLING YOUR PRACTICE: How to Build Practice Wealth With Existing Resources
DAY ZERO: The Secret of the Perfect Day One and Report of Findings

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I Get Patients to Sell YOU On Treating THEM!

Since 1995 I have been providing services to better expand the wellness mindset into the hearts and minds of those you treat…

- - Corporate Wellness Lecturer and Closer
  - Screened, Lectured, Referred 50K+ Prospects to Chiropractors
  - Discovered 17 Sequential Wellness States of Mind
  - Master Prospector and Referral Generator
  - 3 Decades of Research, and Field Application Experience
  - Wellness Broadcaster, Writer, Speaker
  - Audio Podcasting Show Creator/Producer/Host

What Do Docs Say About My Day Zero Method?

“I have worked with Frank and achieved great results. He is enthusiastic, knowledgeable and always innovating. His command of chiropractic is of great benefit and I am proud to have Frank and BroadcastWellness represent my chiropractic office.” – Practice Owner, King of Prussia, PA

“The first event he did for me, Frank got me 3 corporate people to arrive that same day. I knew right then and there I knew he had something special. He believes in quality, not quantity, basically having a patient come in looking for what the problem is and trying to figure out what it’s about, not just coming in for a free massage. That’s been helpful, that “changing mindset”. He helped train my staff to all become better closers and better understand the process of how to get patients in the door….” – Practice Owner, Manhattan, NYC

“I’ve worked with Frank for years and it’s really turned my practice around. He’s taught me how to screen better and really manage my patients. I’ve been able to learn better communication techniques and really do much more with new patient marketing than I ever thought I could do before. He’s really an asset to my practice. I’ve been able to grow my patient base and my number of new patients every month. He’s a really good guy, very honest, very trustworthy, and he’s a guy I’d be friends with outside of this. I really feel like he’s helped my practice and I look forward to working with him for many years to come. – Practice Owner, Franklin TN

How Do You Add Day Zero to Your 1-4 Day Report of Findings?

I developed, piloted and perfected what I used to call the “True Screening Process” under the name “Screening Experts.” a full-blown, new-patient sales prospecting technology that works to create ultra-interested, Day1 arrivals who not only show up nearly every time, but know exactly why they are coming and are eager to receive your ROF and Recommendation.

How can you get patients to ASK YOU TO sign up, stay, comply, complete, maintain and refer numerous others too?

When the prospecting process is done correctly, not only do people think like you, but they also make decisions like you. And they recognize the value of your recommendations, look to you as an expert and, subsequently, take your advice.

And, when they’re interested enough, they ask YOU to buy. Patients close YOU when you become a Screening Expert and do the True Screening Sales Prospecting Process correctly.

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