STOP: DON’T SPEND THOUSANDS ON YOUR MARKETING UNTIL YOU DO THIS ECONOMICAL THING THAT COSTS LESS THAN YOUR CELL PHONE BILL!

Now get your emails out per month up to possible levels of 20K and beyond, grow your list and watch your new patients and income grow too!

$95 per month**

It’s just a simple mathematical formula and all you have to do is follow it to increase your office visits, your arrivals, your treatment plans sold, your new patients and your income too!

Just do two simple things:
1. grow your list, and make sure it net grows every week by even a few, and,
2. send two mailings to that growing list

Sending promotion OUT naturally increases your numbers IN. It’s just a rule of thumb in promotion even the largest companies have always banked on. It’s called TOMA (Top of Mind Awareness) marketing and it’s totally easy and economical to do!

**requires a separate subscription to ConstantContact through the Screening Experts partnership. Additional fees to constant contact apply. Ask for details. Subscriptions average anywhere from $10 to $75 per month depending on the size of your mailing list. Average costing for doctors is $45)

Program Features:

Two emails per week minimum sent out, year-round, to your leads and patients past and present.

These emails are custom addressed to each patient’s first name and are a hybrid article/letter from the doc. Written in letter form they are worded according to how I lecture and screen, getting people enlightened on the body’s structure, function and purpose, making them ore aware of issues they have that they didn’t prior realize, and getting them interested in finding out more, getting looked over, receiving the doctor’s findings and eager to hear his/her recommendations.

It is a warm-up to the ROF and guided toward prompting new patient visits, re-exams and referrals. Email marketing is not geared toward sign-ups directly but to flank and strengthen all marketing campaigns.

The object is to grow your list so more mailings go out this week than last, always expanding. The more that flows out, the more business comes in. That’s the rule of all email marketing: Volume.

Being a lecturer and screener for almost 3 decades, I have mastered how to speak to people to get them sitting for an ROF (or referring others to sit for one) which is the only help doctors need.

Getting people to:

(1) show up for a Day 1 (or re-exam),

(2) fully understand what a Day 1 and ROF are and,

(3) be very interested in receiving the ROF and doctor’s recommendations.

This makes for better ROF’s. All mailings are based on my “Screening Experts True Screening Process” technology available as a training program for doctor and staff.

The content is custom fit to your practice brand and is sent automatically to your database via ConstantContact (separate fees apply – see below)

Mailings are sent to the database twice per week but often have additional ones around holidays. Toward the end of the year, I tend to do “Holiday Blitz’s” where I will sometimes double the promotion going out to push end-of-year benefits use (FSA/HSA expiration, deductible renewal coming, etc).

Comes to 8-10 mailings per month minimum.

Program Benefits:

Other than the sheer momentum of getting ever-increasing volume of promo every week out to your patient base, as well as top-of-mind awareness from being heard from constantly, I recognized that doctors have little time as do the staff they are paying.

Assigning this to a staff member presents a few issues, namely in writing content that works, time spent, etc. This presents a challenge and use of hours and money needed for other tasks.

But rarely does a staff member have a purpose that matches the practice owner’s even when pretty gung ho about being part of the team, or the level of knowledge. I essentially become an additional staff member you don’t have to put on payroll, pay taxes on, etc. that shares your purpose and level of understanding and works together with you, often spending time in strategy calls with you, helping to keep things expanding, suggesting other economical things to implement, etc.

As a partner of ConstantContact, I also provide you with next-level customer service. Though CC has tons of videos, training tools and impeccable customer service, I do the heavy lifting with support. I

will train you and your staff as well as help you create templates and use your features, including taking any email and turning it into social media posts on all your platforms with the press of a button. I also get you signed up and even can get you up to a 50% discount for the first couple of months!

What would it cost you to pay your staff to do even a fraction of this job? What staff member can you get to provide this service for you for under $100 a month total?

It doesn’t matter. Why would you want to when you have this?…

Cost:
$95 per month

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