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SALES FAIL: Offering Answers to People Who Don’t Have Questions
by Frank Sardella, Broadcast Wellness Founder
November 10, 2022
How do you sell to someone who already has all the answers? There I stood, in the middle of the courtroom, before a village judge, without an attorney, cross-examining a local police officer on the stand, explaining to the court that, according to how the New York State Vehicle and Traffic Law regarding red signals
Your Best Sales Pitch Is a Gamble, But You Can Turn the Odds
by Frank Sardella, Broadcast Wellness Founder
October 26, 2022
Odds are your pitch loses more than it wins, but you can break the bank! Welcome to fabulous Las Vegas, where you can break the bank, or end up broke, or where you dress for success yet you can lose your shirt on one hand of poker. Listen to the audio version of this article
How to Sell to People Who Have Settled for Less and Don’t Want to Change
by Frank Sardella, Broadcast Wellness Founder
October 24, 2022
The single difference between you and your prospect that keeps you pitching and them from buying… “No, I’m good.” “I’ll just learn live with it” “Well, that’s life!” Assuredly all of these are examples of rebuttals you may have heard from prospects in your years of peddling your wares to people whose aversion to your
When You Offer Help But People Aren’t Buying
by Frank Sardella, Broadcast Wellness Founder
October 23, 2022
What do you do when you have so much you can do to help people, but they just aren’t buying? Right? We’ve all heard (or even said), “you just can’t win with some people” and believed it. But did that morsel of information ever resolve a single “impossible” sale? Not even close. It’s more of
Invaders of Your Purpose Under the Guise of ‘Better Income’ Exposed, Turned to Our Advantage
by Frank Sardella, Broadcast Wellness Founder
October 21, 2022
The ‘supplemental income’ smokescreen that conceals the true problem of weak prospecting and sales as the culprit for low income NOTE: This article was originally released in 2005 in response to a surge of solicitations I received from MLMers who discovered what I do and who I represent. Listen to the audio version of this
Selling Your Purpose or Selling Out?
by Frank Sardella, Broadcast Wellness Founder
October 20, 2022
When sales aren’t working it’s the first question you should ask yourself… There I was, sitting in the Courtyard Marriot conference room in Newburgh, NY, a guest at a meeting of a local MLM** group, feeling confident in my basic purpose to help people with wellness, secure in it being my life’s work, having been